Benjamin Zhou
Film & Streaming Junior Publicist
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We worked closely with the entire Netflix ANZ Publicity and Marketing teams to launch My Brilliant Career, a Netflix adaptation based on the beloved novel by Miles Franklin.
Together, through 10 press days and 30 interviews, the publicity campaign achieved 300+ pieces of coverage across Australia and New Zealand, 100+ pieces of coverage out of the US and UK.
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On 9 August, Netflix and Substack co-hosted a luncheon in Sydney to mark the launch of the series and the debut of My Brilliant Career: My Way essay series.
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We ended the campaign with a special screening in Adelaide to mark My Brilliant Career's production impact as the largest season of television ever made in South Australia, and an editorial shoot with the two leads for Australia's LOGIE Awards.
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