Benjamin Zhou
Film & Streaming Junior Publicist
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Together with the global Organic teams in LA and UK, we worked closely with the A24 International publicity team to facilitate talent interviews with cast and crew, securing a cover with The Australian Culture and key coverage across broadcast, print, and digital.
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We facilitated multimedia screenings in Sydney, Melbourne and Auckland that went beyond just press and creators, but targeted local food industry, high profile chefs and the team at Masterchef Australia.
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Tapping into the audiences love of food, we collaborated with Queen Victoria Market to create 'The Tony Trail', a sold-out trail inspired by Anthony Bourdain's 2009 visit for No Reservations; and the New Sydney Fish Markets for a curated self-guided tour of Cape Cod favourites, allowing guests to embrace the curiosity, spontaneity and love of great food that shaped Bourdain's legacy.
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